Scent Marketing introduces a totally new dimension with proven results in improving the overall customer experiences through the creation of a more comfortable, memorable and relaxing environment.
Numerous institutional and market researchers have proven that:
》People are 100 times more likely to remember something they smell versus what they see, hear or touch
》40 % improvement in mood after being exposed to pleasant scents
》Scent made customers more inclined to visit and recommend to others
Scent creates the quickest impact through sub-conscious reaction and directly affects customers’ emotions. Among our five senses, smell is therefore the most powerful channel to achieve an effective and long-term marketing impact.